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The Guides

48 guides, one job: get you from a question to a counter. Where the shops are, which brands earn it, how the hats work, and the culture that built all of it.

Store photo for Paper Planes Guides | Hats, Brands, Cities and Culture Every guide on the site: where the shops are city by city, the brands worth knowing, headwear in depth, sizing and buying right, and the culture behind all of it. The Guides
Photo: Hector Portillo / Pexels

Find the shops

Know the brands

Fitted photo for Paper Planes Guides | Hats, Brands, Cities and Culture Every guide on the site: where the shops are city by city, the brands worth knowing, headwear in depth, sizing and buying right, and the culture behind all of it. The Guides
Photo: Jimmy Jimmy / Pexels

Headwear, in depth

Buy it right

The culture