GREATNESS IS A PROCESS    •    TEACH PEACE    •    PAPER PLANES    •    GREATNESS IS A PROCESS    •    TEACH PEACE    •    PAPER PLANES    •    GREATNESS IS A PROCESS    •    TEACH PEACE    •    PAPER PLANES    •   
Urban Streetwear Aesthetic - New York

Locations

Find Paper Planes Near You

Search your city. Independent shops, national retailers and the SoHo flagship, sorted by what is actually near you.

Paper Planes is a streetwear and lifestyle brand founded in 2014 by Shawn "JAY-Z" Carter and Emory Jones, operating under Roc Nation.

Its mark is a black-and-white American flag folded into a paper plane, and its tagline is Greatness Is A Process.

It sells through 63 listed independent retailers across 21 states and one store of its own, in SoHo.

Retail Directory

Why this is harder than it should be

Paper Planes sells through small independent shops rather than chains, which is good for the neighbourhoods that get them and awkward if you are trying to find one. 63 stores across 21 states carry the brand, plus the flagship on Lafayette Street in SoHo.

Search your city above and you get the address, the phone number, the neighbourhood and a note on what that shop tends to stock, because an independent retailer buys selectively. “Carries Paper Planes” does not mean “carries the hat you want”, and the phone call is usually worth more than the trip.

Store details were last verified end to end on 20 August 2026.