What Brand Is the Hat With the Paper Plane Logo?
The hat you saw is Paper Planes, the streetwear brand co-founded by JAY-Z and Emory Jones under Roc Nation. The logo is not just an airplane: it is an American flag folded into a paper plane, and it usually sits under the word CROWN with a small metal pin on the side. If it had those three things, that is the one.
You have seen it because it travels. Athletes wear it on draft night, artists wear it in videos, and in the cities where the brand runs deep it comes off the shelf of the local shop, not out of a shipping box.
Which hat you actually saw
Structured, flat brim, adjustable snap in back: the Original Crown snapback, the founding product, built on the New Era 9Fifty.
Structured, flat brim, no adjuster at all: the Crown Fitted, sized to the head, built on the New Era 59Fifty. The version Lids launched nationally in six colorways.
Same logo, lower and snugger: an A-Frame, the shallower crown.
Soft, curved brim, casual: a dad hat from the unstructured line.
If it carried a team logo next to the plane, you saw one of the licensed NFL or MLB caps, and the collaboration archive covers those.
What the plane means
The flag folded into a plane is the brand's whole thesis in one mark: as big as the world is, it is still reachable. It pairs with the tagline stitched or tagged onto most pieces, Greatness Is A Process. The full story is on the logo meaning page, and the short version is that the plane was Roc Nation's emblem before it was a hat.
Where to get one
Three routes, depending on where you are:
1. Search your city. More than 60 independent shops across 21 states stock the brand, with addresses, phone numbers and directions listed. 2. Lids and the national chains for fitted size depth. 3. The SoHo flagship at 252 Lafayette Street in New York, the only store the brand runs itself.
FAQ
What brand has the paper airplane logo?
Paper Planes, the streetwear brand co-founded by JAY-Z and Emory Jones under Roc Nation. The logo is an American flag folded into a paper plane.
Is the paper plane hat a JAY-Z brand?
Yes. Paper Planes operates under Roc Nation, the entertainment company JAY-Z founded, and he co-founded the brand with Emory Jones.
What does CROWN mean on the hat?
It is the name of the brand's signature hat line, the Original Crown. The plane is the logo; Crown is the product.
How much is the paper plane logo hat?
The fitted launched at $60 through Lids; prices vary by silhouette and retailer. Where to find them.
Is the paper plane hat the same as the M.I.A. song?
No. "Paper Planes" the 2008 song and Paper Planes the clothing brand are unrelated; the shared name is a coincidence that crowds the search results.