WHERETOGETPAPERPLANES.COM

What Brand Is the Hat With the Paper Plane Logo?

The hat you saw is Paper Planes, the streetwear brand co-founded by JAY-Z and Emory Jones under Roc Nation.

Which hat you actually saw

Structured, flat brim, adjustable snap in back: the Original Crown snapback, the founding product, built on the New Era 9Fifty.

What the plane means

The flag folded into a plane is the brand's whole thesis in one mark: as big as the world is, it is still reachable. It pairs with the tagline stitched or tagged onto most pieces, Greatness Is A Process.

Where to get one

Three routes, depending on where you are: 1. Search your city. More than 60 independent shops across 21 states stock the brand, with addresses, phone numbers and directions listed.

The full story has the receipts

Every shop, address and detail is in the full guide, and the store map covers 21 states.

Read the full guide