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Frequently Asked Questions

The questions below are the ones that come up most, answered directly. Each links to the page that covers it properly.

About the brand

Who owns Paper Planes?

It was founded in 2014 by Shawn "JAY-Z" Carter and Emory Jones and operates under Roc Nation. The full story →

What does the logo mean?

A black-and-white American flag folded into a paper plane, arriving somewhere mentally before arriving physically. More →

Is Paper Planes the same as Rocawear?

No. Different brands, different eras, different ownership. The comparison →

Buying

Where can I buy Paper Planes?

At 63 independent stockists across 21 states, and at the SoHo flagship. Every stockist →

Is this shop an authorized retailer?

Check the stockist list. How to verify →

Do stockists carry everything?

No. Each buys selectively, so selection differs by shop. Why →

Sizing

Do I need to measure?

Only for fitted caps. Sizing → · How to measure →

Which New Era fit is which?

The comparison table →

Authenticity

How do I know a piece is genuine?

Buy from the network. You cannot reliably authenticate from a photograph. The honest answer →

Care

How do I clean a cap?

Spot-clean, never machine wash a structured one. Hat care →

FAQ

Who owns Paper Planes?

Founded in 2014 by Shawn "JAY-Z" Carter and Emory Jones, operating under Roc Nation.

Where can I buy Paper Planes?

At 63 independent stockists across 21 states, and at the SoHo flagship.

How can I tell if a Paper Planes piece is genuine?

By where it came from. Buy from the official store, the flagship, or a listed stockist, you cannot reliably authenticate from a photograph.

Do I need to measure my head?

Only for a fitted cap. Everything else in the headwear line is one-size adjustable or sized S/M and L/XL.

Is Paper Planes a good brand?

The structured headwear is built on New Era silhouettes through a real manufacturing partnership, which settles most of the quality question. The full independent look at quality, fit and pricing: Is Paper Planes worth it?

When did Paper Planes start?

The brand says 2014; much of the internet says 2008, which is Roc Nation's founding year carried onto the brand. Every date explained.