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Paper Planes is a streetwear and lifestyle brand founded in 2014 by Shawn "JAY-Z" Carter and Emory Jones, operating under Roc Nation.
Its mark is a black-and-white American flag folded into a paper plane, and its tagline is Greatness Is A Process.
It sells through 63 listed independent retailers across 21 states and one store of its own, in SoHo.