WHERETOGETPAPERPLANES.COM
There was a stretch of time when you could not buy a Paper Planes hat. Not limited. Not sold out. Not for sale, at any price, anywhere.
Here is what refusing a million sales bought them, in Jones's own words: > "The roll-out of the hat was flawless, because when you saw somebody else - > especially outside of New York, if you ran into somebody with the hat, you'd > be thinking: damn, who do they know?" Who do they know.
The name was load-bearing: > "That's why we name the hat crowns from the door. We want you to feel > important because you got this crown on." A gifted crown.
You can just buy one today, the Original Crown has been in the line since 2014, and it is stocked at independent shops, at hat specialists nationally, and at the SoHo flagship, where in-store exclusives keep a version of the old scarcity alive.
Every shop, address and detail is in the full guide, and the store map covers 21 states.