WHERETOGETPAPERPLANES.COM
Short answer: the headwear is the strong buy, the apparel is a try-before-you-buy, and the honest version of that answer takes about three minutes to read.
The structured caps are built on New Era silhouettes, the 9Fifty and the 59Fifty, through a real manufacturing partnership.
Look the brand up and you will find low review scores and comments calling pieces overpriced or underwhelming, and it would be dishonest to pretend otherwise.
The tees, hoodies and sets carry the same design language as the headwear, and the sets in particular are the brand's apparel argument: coordinated pieces built to be worn as one look.
Headwear fit is the brand's quiet advantage: because the structured caps sit on standardized New Era silhouettes, a 7 3/8 fitted is a 7 3/8 fitted, this year and next.
Positioned against the field: meaningfully below hype-tier brands whose snapbacks and hoodies trade at multiples of retail, in the same band as other New Era-built licensed headwear, above blank-plus-logo mall brands.
Every shop, address and detail is in the full guide, and the store map covers 21 states.