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Houston Streetwear: The Northside and Richmond Avenue

Houston built its own hip-hop economy, its own sound, its own slang, its own candy paint, and it dresses the same way: locally, independently, and without waiting for either coast's approval.

The Northside: Hook Up on the North Freeway

Hook Up trades off the North Freeway, and the Northside is the right place for a shop with that name.

Richmond Avenue: Sole Lounge and the Southwest

Sole Lounge sits off Richmond Avenue on the city's southwest side, in the orbit of the Galleria's retail gravity but deliberately outside the mall.

Why the SERPs lie about this city

Search "streetwear Houston" and you get mall directories.

Run it right

The two-stop version: Northside for Hook Up, Richmond for Sole Lounge, and call ahead, Sole Lounge keeps afternoon hours, and Crown colorways in this market move.

The full story has the receipts

Every shop, address and detail is in the full guide, and the store map covers 21 states.

Read the full guide