WHERETOGETPAPERPLANES.COM
The 2000s were hip-hop fashion's imperial decade: the culture's brands in every mall, on every video set, moving numbers the industry had said were impossible.
Rocawear, co-founded by JAY-Z, was the flagship: hundreds of millions in annual sales at its peak, sold to a licensing group in 2007.
The playbook of the decade was scale: license widely, sell everywhere, and eventually, sell the company.
Every founder who came after learned the same lesson from watching it: keep the brand.
The cleanest through-line runs from Rocawear to Paper Planes: same co-founder, opposite model.
Every shop, address and detail is in the full guide, and the store map covers 21 states.