WHERETOGETPAPERPLANES.COM
"Celebrity brand" covers two opposite things: a label a famous person built and runs, and a name a famous person rented out.
Three questions separate owners from endorsers: did the celebrity found it or join it, does the work continue between their album and tour cycles, and does the brand have its own world, stores, marks, philosophy, that stands without the famous face.
Pharrell's Billionaire Boys Club has run as a design practice for two decades. Drake's OVO built permanent retail and a complete visual world.
The 2000s built the biggest celebrity fashion empires ever, then sold them, which is how the era's names became licenses. That story in full.
Buy the builders: the product is real because the founder's attention is.
Every shop, address and detail is in the full guide, and the store map covers 21 states.