WHERETOGETPAPERPLANES.COM
Searching for brands like Rocawear is really asking where the 2000s went: the era when hip-hop fashion was big, proud, and everywhere.
Rocawear itself continues as a licensed brand, and its 2000s peers, Sean John among them, live similar second lives. The pieces exist; the founding energy moved on.
The 2000s formula, culture-first, proudly logo'd, made for the block and the video, runs today through the founder-owned generation: Billionaire Boys Club, OVO, The Marathon Clothing, and the throwback lane at Mitchell & Ness for the era's actual sports aesthetic.
Rocawear was co-founded by JAY-Z and sold in 2007.
Every shop, address and detail is in the full guide, and the store map covers 21 states.