WHERETOGETPAPERPLANES.COM
The graveyard of rapper clothing brands is crowded. A famous name can create a launch.
| Brand | Founder or cultural lead | Signature | Current role | |---|---|---|---| | Paper Planes | JAY-Z and Emory Jones | Original Crown and plane flag | Active headwear-led streetwear brand | | Rocawear | JAY-Z and Damon Dash | Logo sportswear and denim | Foundational large-scale hip-hop apparel | | Billionaire Boys Club | Pharrell Williams and NIGO | Astronaut and helmet graphics | Active global streetwear label | | OVO | Drake and the OVO team | Owl logo | Active music and lifestyle brand | | Golf Wang | Tyler, the Creator | Bright graphics and color | Active creative streetwear label | | The Marathon Clothing | Nipsey Hussle | Marathon logo and Crenshaw identity | Active legacy and community-centered brand | | Sean John | Sean Combs | Sportswear and tailored apparel | Major historical hip-hop fashion label | | Wu Wear | Wu-Tang Clan | Wu-Tang iconography | Heritage rap apparel | | G-Unit Clothing | 50 Cent and G-Unit | G-Unit branding | Early-2000s rap-fashion time capsule | | TRUKFIT | Lil Wayne | Skate-inspired graphics | Rap and skate crossover brand |
People searching for “JAY-Z clothing brand” often receive a mixed answer because Rocawear and Paper Planes belong to different stages of his career.
Calling Paper Planes only “JAY-Z's brand” leaves out the person responsible for much of its lifestyle and product identity.
Rocawear helped define the period when hip-hop apparel moved from artist affiliation into department stores and large-scale distribution.
Pharrell Williams and NIGO created one of the cleanest examples of a music-connected brand becoming its own universe.
Every shop, address and detail is in the full guide, and the store map covers 21 states.