WHERETOGETPAPERPLANES.COM
Paper Planes is a streetwear and lifestyle brand founded in 2014 by Shawn "JAY-Z" Carter and Emory Jones, operating under Roc Nation.
Who owns Paper Planes, the founders, the Roc Nation relationship, and who runs the brand day to day. What the paper plane logo means, why a flag, why folded, and where the idea came from.
Shawn Carter, who records as JAY-Z, is a founder and the founder of Roc Nation. Emory Jones is co-founder and Chief Marketing Officer, and Head of Lifestyle at Roc Nation.
Headwear-led. The founding product is the Original Crown, a New Era 9Fifty snapback in production since 2014 and still the hero of the line.
Every stockist, by state → · The SoHo flagship →
Paper Planes sits inside a larger story about hip-hop ownership, New York streetwear and brands built around a symbol people recognize immediately.
Every shop, address and detail is in the full guide, and the store map covers 21 states.