WHERETOGETPAPERPLANES.COM
Paper Planes is owned by its founders and operates under Roc Nation.
Shawn Carter, who records as JAY-Z, is a founder and the reason most people arrive at this question. He is also the founder of Roc Nation, the entertainment company Paper Planes sits under.
Roc Nation is the parent organisation. Paper Planes is its apparel and lifestyle arm, which is why the brand shows up in Roc Nation's structure rather than as a standalone fashion house with an investor list.
Paper Planes was not a rebrand of anything.
The mark is a black-and-white American flag folded into a paper plane.
Two things distinguish it from most celebrity-adjacent apparel. It sells wholesale to small independent retailers rather than to chains.
Every shop, address and detail is in the full guide, and the store map covers 21 states.