WHERETOGETPAPERPLANES.COM
Emory Jones is a co-founder of Paper Planes and its Chief Marketing Officer, and Head of Lifestyle at Roc Nation, the practical link between the two organisations rather than a titular one.
Jones describes fashion as one of three universal languages, "music, sports and fashion", and style as his navigator: "I've always used fashion as my communicator." The other recurring idea is pace.
Co-founder and CMO. In practice that covers what the brand says about itself - positioning, the story, and the decisions about how and where it sells.
Head of Lifestyle at Roc Nation, which is what makes the parent relationship operational rather than structural. Paper Planes and Roc Nation →
The account of the paper plane mark, arriving somewhere mentally before you get there physically, comes from the founders, and Jones is the one who has described it publicly.
Every shop, address and detail is in the full guide, and the store map covers 21 states.